Evaluation Task 3- Part 1

What have you learned from your audience feedback?

When making a music video campaign the most important aspect is, arguably, the target audience. This is because the whole point of making the music video campaign is to market and help sell the artist and their music, and you are less able to do this if you are unaware of who it is you are targeting and marketing for. For out music campaign we wished to target people aged 18-24, though in order to be able to do this we had to pitch to Luke, a creative director and get his input on the whole idea. In order to gather out audeince feedback we pitched our idea to the creative director within school.
Here is the pitch with Luke:

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This pitch is what enabled us to eliminate our unrealistic ideas (Callum's underwater poker game idea), develop our idea further into something feasible and eligible and in doing so we came up with more ideas which I then pitched to a few people in school, fitting into the target audience age range. 



This feedback was overall extremely positive and everyone liked the idea though we were not so sure on it, so we went back and made some changes. In doing so we then pitched it again to another group of people in the same age range as the target audience.

 

Here we got some positive feedback again and decided to continue on with this idea and drive it forward to the final product. In conclusion, the audience feedback was very helpful in terms of enabling us to drive our ideas forward and even in pitching the idea ourselves, we are able to realise if this is something we want to do. For example in pitching the idea to the three girls, I thought while doing it that perhaps we could make this something better and even through that act of telling an audience, we know whether or not this is something we want to continue with. The creative director and some of our friends seemed to engage in the idea of colour and felt as though this should be something we wish on with, so we did and it was this positive feedback that allowed us to elaborate on our ideas and make things better than they were.