Evaluation Task 2 - How effective is the combination of your main product and ancillary texts?

In order to judge how effective the combination of my main product, my music promotional video, along with my ancillary texts, the website and digipak, it is important to consider how these worked well together and whether or not the combination of them all is something that worked well and reflected the sort of image we wished to portray. 

Keith Negus argues that a "pop music video is used as a promotional tool" and the branding of a product is produced through the formation of a star image. Subsequently, branding is also used by the music industry to create a range of products fitting into a wide range of different genres and musical styles. 

The aim of the three products was for them to all coincide and help to produce an overall image which we wished to portray for our artist.