Evaluation Task 1- Part 3

All of these digipaks follow similar conventions to my own design in the sense that they all have a running theme of collage/disconnected images and seem to be made up of different layers of image. It is digipaks such as these which inspired me to create my digipak in a way that portrays his uniqueness and interesting style. I wished to make the artist in an organic way and to do this I took the photos of him in a forest, so that he appears more 'natural' though I also wanted to display the type of technological music he creates so I decided to split this image up into sharp lines. I wanted to have the artist on the front cover of the digipak in order to appeal to the target audience because he is a new artist and I need to attract the target audience, who are young adults to mid 20s. Despite this, I feel as though my digipak also challenges the conventions of a digipack in the sense that most digipaks have a very attractive photo on the front cover, but I did not wish to portray the artist in a very attractive, but rather in an interesting and unique way, not necessarily to make him look attractive. I decided to split up the image of the digipak in order to appeal to a more modern, younger audience, but the black and white image also gives it a more old fashioned feel, appealing to an older audience. Ultimately I wished to portray the artist in an individual way so that the cover will stand out against other, more conventional digipaks.