Star Image

We are constructing our star image in the video to be a very cool, easy going character that is relatable to audiences in the way that he comes across as similar to the young teens and young adults that his music is directed towards. He will be a mid 20s male that is very original and represents youthfulness.He will display creativity and talent throughout the video leading the audience to look up to him and aspire to be like him, but seeing this as an achievable goal due to him being an organic artist that is relatable. This is making him a paradox in the sense that he will be both ordinary and extraordinary for the consumer.
Richard Dyer suggested that starts depend upon a range of subsidiary media, whether it be magazines, TV, radio or the internet in order to construct an image for themselves which can be marketed to their target audiences. He also said that the star image consists of a range of meanings that are considered attractive to the target audiences.“A star is an image, not a real person, that is constructed out of a range od materials such as videos, artwork, performances and media appearances.”Our artist’s unique selling point is that he is talented, good looking, colourful and original. 
Shakka is the original artist of the song "When Will I See You Again" and we are going in the direction of his kind of vibe as he is very colourful, bubbly and similar to the star image we are after.

This is Shakka's website, as you can see it is very colurful and therefore similar to that of our own star image.

This is similar to that of MNEK,

This is MNEK’s website:

Rihanna is also similar as her unique selling point is most definitely her image, body and good looks, in the same way we want our star image to be good looking and sold on his image.