Audience Profiling

Audience Profiling

Defining the audience is useful for institutions and academics to be able to build up detailed accounts of how audiences are constructed. Rather than seeing audiences as masses, it is common to practice to find ways of segmenting the audience into groups. This can be achieved both demographically and psychographically.

Demographic segmentation is where an audience is segmented according to various significant social criteria eg gender, class, race, sexuality. One of the most common demographic approaches to audience involves the JICNARS scale.

Psychographic segmentation is also known as lifestyle profiling and combines a psychological profile of the consumer with ideas about how they conducted their life in the market-place.The various attitudes, values, beliefs and lifestyle choices are sorted into a number of distinctive categories which are used to predict consumption. VALS, the values, attitudes and lifestyles classification system is probably the best known of the psychographic profiling systems.

According to this grid, the people who would listen to EDM music would fit in the lower part of the grid because they are young teenagers/ young adults and 

Here we created a twitter account for what someone of our audience profile would be like