Research into Music Campaigns

Flava D

Flava D is a DJ similar to Boxinbox & Lionsize in the sense that they both create electronic dance music and remix songs to create new versions. Flava D is an independent artist and is popular among young people though not intensely well-known. She is more famous than Boxinbox and Lionsize, and this is mainly due to her release of the song “Rhythm and Gash” which has been taken and sampled in many other songs. 

This is an image of Flava D’s website and, as you can see, the focus is not on the artist herself, the main part of the website is her music and her most famous song, “Rhythm & Gash”. Though there is a picture of the artist herself, it is in the background and it is faded out and subtle. The main focus of the website is on the music itself, rather than the star image. This is important in realising that the artist herself is an organic artist, and is not trying to sell herself on her image, but she wants people to be much more fixated on her music.

Major Lazer

Major Lazer is another DJ similar to Boxinbox & Lionsize due to them also producing electronic dance music of the same feel and genre. Major Lazor’s website is also mainly focused on their music and because of this I feel as though when creating the website for our own artist within our promotional music video, we should definitely keep it focused on the music they create rather than their star image, due to the running theme of this within all the artists I have researched.

Hannah Wants

Hannah Wants is a DJ who shares similar qualities to that of BoxinBox and Lionsize due to both creating electronic dance music. Hannah Wants' website is completely focused on her music, and her tour. She is going on tour at the moment and her entire front page of her website is dedicated to this currently. This proves that Hannah Wants is an artist that focuses entirely on her music, and not on her star image. 

Here you are able to see how as you scroll on her website, the whole first page is taken up by advertising for her tour.

Taylor Swift

In contrast to these artists, someone like Taylor Swift is very much focused on her star image and the way in which she is presented to her audience, rather than her music. This is displayed in the way in which her website does not display her music at first, in the same way the other artist’s websites do, instead it is a series of pictures of herself being displayed in a sort of presentation. Along with the websites themselves being different, their music differs almost entirely too in the sense that Taylor Swift’s music is within the pop music genre.

Researching into music campaigns has made me realise that for our own music campaign, we need to focus on the music rather than the artist himself and, while his image is still important, the focus should mainly be on the music he creates and it should be evident that he is an organic artist.