Biography for Fragment

I wrote the biography for Fragment, using DJ EZ's biography as inspiration in terms of the writing style.

Biography

 Fragment is a British DJ based in London. He was born and raised in Oxford and has been surrounded by music his entire life, he has always known he wanted a career in music and has been practicing using the decks since he was just 15 years old. In four years, Fragment has come a long way and as his natural talent flourishes, so does the size of his audience.

 At the youthful age of only 19, Fragment’s talent is evidently something unique and particularly rare, the energy he is able to project onto the audience is not something that happens frequently and it is because of this that Fragment’s new single “Don’t stop” is blowing up around the UK.

The DJ was attending school until the age of 18, meaning he was juggling his schoolwork as well as keeping up with his DJ-ing and ensuring he was able to learn as much as he could about both; his subjects, and the creation of his music. When Fragment graduated he straight away focused exclusively on his music and worked on getting himself better, in doing this his ability grew because he was concentrating solely on his music and was therefore able to work on himself to reach the level he is able to achieve.

“Fragment is a tremendously talented DJ and his instinctual aptitude for the creativity of music is what will take him so far within the music industry. Fragment has come a long way over the years, but he’s only got more to come, he will go far.” – DJ Mag

Website

This is the home page of our website and it is a picture of Jonty before filming. I feel as though this represents him well and the website has a good colour scheme thanks to this picture.

This is to display the music video we created as Fragment's "debut single" this page works really well and in the background there is a gif where the lights change.

This is an added extra to the website where a pop up email is shown to allow people to email "Fragment" immediately if they wish. This comes up on the contact page. 

Here is where the DJ's albums are shown and if you scroll down you can see more of his songs and play them on the website.

This page is called "Gigs" and it allows for audiences to buy tickets and see when the DJ is playing and where.

This page allows for audiences to see where DJ Fragment is based for contacting reasons.

Editing Process throughout

Monday
Today Callum and I continued to sync up all the footage in order for it to be in time with the music, we then began to put some of the footage together and in doing so found it intriguing to look at how all the shots we had taken on the day would finally come together and though we are not far in to the music video at all, I am pleased with the shots we have and I think this will make a very good video in the end.



Week 1
These days are when Callum mainly took charge of the editing process due to his skill in this area, and with the help of Vogue and I we agreed on certain aspects of the video and went with it. This is when we really focused on the drop of the video and Callum cut it quickly and on beat to make the drop as energetic and powerful as possible.



Week 2
This week we focused on the second half of the drop and for this we wanted to make it a bit different to ensure that the audience don't get bored.



Week 3
This week was used for us to perfect the video and we found that letting Callum get on with it on his own was the way forward to ensure we didn't get in each other's way or mess up the video. In the end I am so happy with the outcome. As a group we decided to cut the video as if it were the final performance, rather than doing a roughcut.

Digipack planning further

After doing more research into DJs digipacks, I found that the majority don't focus on their image but more on their music. This is shown in the way that the front covers don't show their face or the way they look at all, it is solely focused on the music. An example of this would be DJ EZ's digipack. I noticed how DJ EZ has his own symbol and I like this idea and I think I will attempt to create a symbol for "Fragment" the DJ it is focused on.

When looking at Flava D's album cover I noticed how simple it was and I like this minimalist approach and feel as though I will use this when designing my own digipack. 

Digipack Planning

I spent my time designing ideas for the digipack. The idea was to have Jonty's face fragmented with, due to his stage name 'Fragment', and to have pictures of the dancers interrupting the image of his face. I looked at many images for inspiration and found things like this one very interesting, and the idea of his face being distorted in some way could look really cool. 

I also looked at this image in which the face is again distorted and thought this sort of electronic interruption would work well and fit the sort of electronic music we are working with. 

Here are the ideas we came up with.

Music Video

After weeks of editing we have finally finished our music video and here is the end product.

Research into Websites

Research into Music Campaigns

Flava D

Flava D is a DJ similar to Boxinbox & Lionsize in the sense that they both create electronic dance music and remix songs to create new versions. Flava D is an independent artist and is popular among young people though not intensely well-known. She is more famous than Boxinbox and Lionsize, and this is mainly due to her release of the song “Rhythm and Gash” which has been taken and sampled in many other songs. 

This is an image of Flava D’s website and, as you can see, the focus is not on the artist herself, the main part of the website is her music and her most famous song, “Rhythm & Gash”. Though there is a picture of the artist herself, it is in the background and it is faded out and subtle. The main focus of the website is on the music itself, rather than the star image. This is important in realising that the artist herself is an organic artist, and is not trying to sell herself on her image, but she wants people to be much more fixated on her music.

Major Lazer

Major Lazer is another DJ similar to Boxinbox & Lionsize due to them also producing electronic dance music of the same feel and genre. Major Lazor’s website is also mainly focused on their music and because of this I feel as though when creating the website for our own artist within our promotional music video, we should definitely keep it focused on the music they create rather than their star image, due to the running theme of this within all the artists I have researched.

Hannah Wants

Hannah Wants is a DJ who shares similar qualities to that of BoxinBox and Lionsize due to both creating electronic dance music. Hannah Wants' website is completely focused on her music, and her tour. She is going on tour at the moment and her entire front page of her website is dedicated to this currently. This proves that Hannah Wants is an artist that focuses entirely on her music, and not on her star image. 

Here you are able to see how as you scroll on her website, the whole first page is taken up by advertising for her tour.

Taylor Swift

In contrast to these artists, someone like Taylor Swift is very much focused on her star image and the way in which she is presented to her audience, rather than her music. This is displayed in the way in which her website does not display her music at first, in the same way the other artist’s websites do, instead it is a series of pictures of herself being displayed in a sort of presentation. Along with the websites themselves being different, their music differs almost entirely too in the sense that Taylor Swift’s music is within the pop music genre.

Researching into music campaigns has made me realise that for our own music campaign, we need to focus on the music rather than the artist himself and, while his image is still important, the focus should mainly be on the music he creates and it should be evident that he is an organic artist.