Wednesday, 16 March 2016

Evaluation task 5 "How did you attract/address your audience?"

EVALUATION QUESTION 5

Q: What pleasures can your audience take from the opening sequence?
A: My opening sequence is inspiring for the audience, particularly females, as the strong female lead in my media product is portrayed in a way that makes her seem as though she doesn’t even have to try, to be able to beat him up. Also, she is obviously quite high up in her job to be trusted with these important files, and it is evident in her suit that she is well respected and professional. This is inspiring for the audience as they wish to be like her and have her strength and respect. It also means people are able to relate to her due to her being an employed female. Also, she is a very attractive girl meaning the audience will be drawn to her and this will please them. Furthermore, the male character is obviously the antagonist of the media product, so when the female lead beats him up and walks away unharmed, this will bring pleasure to the audience because they were firstly introduced to her and have watched her up to the moment when she is attacked, meaning they will be on her side and wish for her to win the fight.

Q: What were the key conventions that you used or challenged which appeal to the target audience?
A: In my media product I challenged the usual stereotype of women being perceived as weak and fragile, and made the lead female within my media product appear strong and self-sufficient, not relying on a man to save her but simply saving herself. This appeals to my target audience of males and females between 15 and 25 because the female in my thriller is within this age range meaning she will be an inspiring character for females of a similar age and it means people are able to relate to her and will identify with the character. Also, both men and women will find it interesting that a female character is being portrayed in such a controversial, untypical way.

Q: How have you attracted your audience through the use of genre?
A: The genre of my media product is a thriller and I feel as though it has many of the typical conventions a thriller usually contains, such as tension, distress for the audience, and an action filled event. I attracted my audience through the use of this genre in the sense that thrillers in particular have the ability to take the audience out of their everyday lives and gives them a sense of escape when watching the movie. My media product aims to distress the audience when watching it as I want them to be anxious for what the outcome will eventually be, so for a few minutes they are able to forget about their everyday problems and focus on something completely different, benefiting them.

Q: How have you attracted your audience through the use of setting?
A: My media product was set in a car park. This attracts the audience in the sense that it is relatable, the audience will recognize the area and it portrays the idea that this sort of attack could happen anywhere and it also allows for the audience to relate to the female lead even more, because they recognize the area that she is in, and have been to an area similar to that themselves. Furthermore, this familiar setting allows for the main focus of the audience’s attention to be on the characters and their scene together.

Q: How have you attracted your audience through the use of narrative?
A: I have attracted my audience through the use of narrative by challenging some typical stereotypes that are so often used in films. These being gender stereotypes, rather than the man being the typical strong, powerful, authoritative hero throughout the whole sequence, the female instead is the one in control of the fight scene and the situation entirely. Also, the overall movie storyline is very interesting, it is the idea of watching the girl grow up and be trained into the incredible fighter that she is and watching her intelligence grow. This is interesting for the audience as usually fighting is associated with older men, however we are using a young woman within our thriller, which is again breaking that barrier of gender stereotypes and allowing for females to do something men would ‘typically’ do.

Q: How have you attracted your audience through media representation?
A: I feel as though my media product appeals to different social groups such as gender in particular, but also class and status. It appeals to gender through the use of the switch in the usual role of men and women, this makes it interesting for the audience and means they will be enticed by this female character doing a typically ‘masculine’ thing like fighting, while the man does the typically ‘feminine’ thing of getting hurt and being unable to help himself. Also, with class and status, the audience will be able to relate to the lead female character as she is particularly well-kept, wearing a suit but also has a necklace on to display that she is able to express herself even when looking professional. Also, the audience will, unconsciously, feel almost pressured to relate to this character because the male attacker is considered so vile they wont want to relate to him, they will not want to have anything to do with him.

Q: How have you attracted your audience through the use of music and titles?
A: My media product from the beginning is full of music and titles. This long beginning allows for the audience to take note of the names that appear, while still being fascinated by the background we created and, when put with the music it creates an almost disorientating feel for the audience. This is good as it means the audience will already be prepared and in the mood for the thriller. Also, the titles are easy to read and long enough for you to be able to read them quickly three times, so that both slow readers and fast readers are able to take in the information they are receiving, it also helps that the titles are very clear, despite the busy background. I also am happy with how the title of the film appears after a break of Ollie’s arm, I feel as though this quick change from the dramatic and quick, to the slow pace and black screen with white writing contrasts really well and allows for the audience to process what has happened. It also means that the audience will be taking notice of the title as it comes up, due to the concentration they will have had on the previous shot.

Q: How have you attracted your audience through the use of star names?
A: I found that when writing the cast’s names, the director’s name etc. that the audience would find this entertaining due to the background I created of the very abstract street with plenty of cars and traffic passing through. I also added in some techno music just to keep the audience enticed in the product before delving into the actual thriller sequence. My thriller did not involve any institutional logos as I did not wish for the audience to be put off by any particular institution they did not approve of for whatever reasons, and I want my audience to be as large as it possibly can.

Q: How have you attracted your audience through the use of editing/filming style?

A: Throughout the product we explored many different experimental shots to make it interesting and intriguing for the audience, these included one shot where the camera was on the inside of the door as Grace opened it, there were shots taken of the feet on the ground throughout the media product. There was also a particular shot which to do I had to focus pool, this is because the shot began with Grace walking away, and then Ollie came in with his knife as he flicked it open and at this point I had to adjust the focus to be on Ollie’s hand and the knife. Furthermore, during the fight scene the shots are very, very quick. I did this to keep the audience on edge and make the scene seem much more violent. I feel as though this quick editing was definitely successful at making the audience intrigued, as it means they do not wish to look away in fear of missing something important. I also think the quick contrast between the dramatic fight scene and the pause of the title sequence allows for the audience to process what has happened and also pick up on the title of the movie.

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